Synopsis: Every successful business has a strong brand and website, but what about the executives and business owners of that company? Like a seed that grows into a vast tree, it is essential that the leaders too have a professional brand and a clear presence online. It starts with LinkedIn. To better connect with other businesses, CEOs or employees, or even government executives, having a professional profile can help you make better deals, contracts, and expand your market share. Key Learning Points: (1) Create your LinkedIn profile. (2) Build your network. (3) Create social media posts to engage with your content.