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If the goal of working on your business is ensuring that you are prepared for real world challenges and equipped to be profitable or return to profitability, it requires you to focus early and often on the foundational principles of entrepreneurial finance and planning. 
At both the startup and the growth levels, an entrepreneur’s focus must be on engaging with the core fundamentals of entrepreneurship like financial modeling, forecasting, managing cash flow, and planning and adjusting your plan in real time. These timeless principles best prepare entrepreneurs for proposing new business models, pivoting, and preparing their businesses to endure the most vulnerable early years and current day challenges and succeed in growing, scaling, and maturing as businesses. 

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