As COVID-19 continues to push people outside of their comfort zones, businesses and nonprofits that are pivoting to a digital-first marketing strategy have been able to survive, and even thrive, in the transformed marketplace. Those one-time “nice-to-dos” when it comes to online marketing are now a necessity, as digital channels are often the only way to stay in contact with customers.
In any typical year, we could talk about emerging trends in technology or marketing, but one thing learned in 2020 is that all the great ideas and trends don’t mean as much when we aren’t prepared for the unexpected. It’s a good time to look back and to look forward. Constant Contact spent 2020 working with small businesses to help them make the best use of digital marketing tools, and we learned what small businesses were doing to power on.