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Are you a speaker or author? Who are you speaking or writing to? Join us as we explore ways to get laser-focused on your target audience!

As a public speaker, one of the most important things you can do is to discover who your audience is. This may seem like a simple task, but it’s actually quite complex. Depending on the situation, your audience could be made up of business people, stay-at-home moms, or teenagers.

Each audience has different needs and expectations, so it’s important to tailor your message accordingly. The best way to do this is to create a persona for each audience type. By understanding the demographics, interests, and needs of each audience, you’ll be able to deliver a speech that resonates with them on a personal level. In turn, this will make you a more effective public speaker overall.

During this discussion, we will be diving into the following topics:

  • Get started as a speaker/author
  • How to find and target your audience

About the Speaker:

Leona Carter empowers emerging speakers and authors to captivate their audience through speaking and writing. She also equips couples to create long-lasting intimacy in marriage.

Leona is a Certified Intimacy and Relationship Coach, 10x, International-Multi-best-selling Author, and Business Strategist. As the President and CEO of Carter Strategies and filmmaker, Leona is working on her first documentary and has been featured on CBS, FOX, ABC, and NBC, just to name a few.

Married since 1995, Leona, and her high school sweetheart, Omarr, have six children and one grandson. Leona and her family moved from Seattle Washington to Kalamazoo Michigan for the tuition-based program called The Kalamazoo Promise, where her family was featured in the New York Times.

Leona’s energetic personality and vibrancy sets her apart from the normalcy of entrepreneurship. She blazes a trail everywhere she goes through her passion for serving.

About the NSU Innovation Center:

The mission of the NSU Innovation Center is to serve as a liaison between Norfolk State University and our surrounding community. The Center’s main goal is to advance entrepreneurship for both aspiring and existing entrepreneurs by providing resources that support sustainable, scalable businesses.

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