Nine out of 10 companies simply mark up their costs to determine a price–and then mark down their prices to stay competitive. If that’s your approach, you are leaving dollars on the table! Did you know that a 1% increase in price, all other factors being equal, yields an 8% increase in profits? In this webinar, you will learn practical tips and tools you can use to improve your pricing and profitability today!
About the Presenter:
William “Joey” Pocan conducts various SBA programs and services through outreach, training, and education to a wide range of organizations and small businesses. Mr. Pocan has extensive knowledge in online content podcasting, YouTube and other online platforms for both entertainment and educational programs. In his roll at the SBA he builds and maintains collaborative alliances and partnerships with Resource Partners, Economic Development organizations and small business owners. Currently he is the District Office Technical Representative for Women Business Centers, Compliance Officer for Small Business Development Center and Veteran Business Outreach Centers, Lender Relations Specialist and Economic Development Specialist for the Richmond, Virginia District Office.