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While delicious products, appealing branding, and good partners are strong assets for a brewery or distillery, they’re no guarantee of success.  The business of brewing and distilling requires a thorough understanding of company performance, but it’s not always clear how to capture and interpret data. Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will speak with Chris Farmand, Founder and CEO of Small Batch Standard, about the core metrics breweries and distilleries should be tracking and strategies for improving performance.

Speaker: When Chris Farmand first started out, he set out to be the premiere accounting technology firm in North Florida.  But it didn’t take long for him to realize that technology is only a tool, not a differentiator.  It was only when he happened across a brewery in Jacksonville that needed accounting help that he saw both the complexities that come with running a brewery, and the opportunity to help a growing industry of entrepreneurs who have potential to create amazing, local products.  Once that happened, things changed for good.  Small Batch Standard was born, and Chris has spent the last decade serving, learning from, and helping breweries and craft producers across the country.

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