Franklin Southampton Economic Development, Inc. (FSEDI) in partnership with the Hampton Roads Small Business Development Center and VECTEC Solutions will be offering a ‘Basics of Search Engine Optimization (SEO)’ virtual workshop. The free business enrichment class will take place Wednesday, June 9th from 12PM-1PM.
The class will be taught by David Hoegerman. Hoegerman is the Senior Manager of Online Marketing for Homes.com, overseeing Search Engine Optimization and New Content. He has been actively managing Search Engine Optimization and Search Engine Advertising Campaigns for over 17 years and has helped over 100 businesses ranging from independently owned companies to one on the Fortune 500 list.
The workshop will explain how to effectively utilize and analyze the “Search Engine Optimization” function of information search platforms, such as Google. SEO has long been the most economic means of delivering highly qualified traffic to web sites and into the doors of businesses but as search engines have become more complex, so too must the approach evolve.