From POLLSTAR By: Gideon Gottfried
Midem’s annual startup competition Midemlab has unveiled this year’s 20 finalists, five in each of the four categories ranging from music creation and education to live music experiences.
The finalists promising to transform the live music experience are, Anything World (UK), which promises easy creation of 3D worlds in realtime, Instrument of Things (GER), a music technology company allowing users to create sound through movement, Live Now (UK), which broadcasts online ticketed concerts to fans at home, Mach1 (USA), which unifies spatial and multichannel audio for creators and developers, as well as Ristband (UK), which aims to bridge the gap between real-world concerts and gamers. Full list of finalists below.
The four competition categories are Music Creation & Education; Music Distribution & Discovery; Music Marketing & Data/Analytics and Live Music Experiences.
Finalists will get a chance to introduce their company to the Midemlab jury at the upcoming Midem Digital Edition, Nov. 16-19. The jury, which is made up of decision-makers, international media and investors, will nominate four winners, one per category, who will benefit from free PR advice, free digital content strategy advice, and free legal advice from Jeff Liebenson provided by various partners of Midem.
They will also receive a free mentoring session from TheLynk, a private meeting with investment firms Panache Ventures and Raised in Space, a one year subscription to Music Ally’s professional music bulletin, direct access to the final interview step with accelerator programme Zú, access to incubator 2112’s community, international media coverage, one free Midem 2022 registration, and more.
This year’s winners will be announced live on the Midem Digital Platform on Tuesday, Nov. 16, 6 p.m. CET.
Previous Midemlab winners include Soundcloud, The Echo Nest (acquired by Spotify), Next Big Sound (acquired by Pandora), BandPage (acquired by YouTube) and Asaii (acquired by Apple). 2020 winners Audoo raised $6.9million soon after the competition, while Super Hi-Fi closed a deal with SONOS.
Midem Director Alexandre Deniot commented, “Midemlab is always the place to discover fantastic music tech startups with the potential to disrupt, improve and enhance our industry. This year is no exception. We received 203 incredible submissions from 34 countries, testament to the fact that the dynamism of entrepreneurship in the music industry is still intact and in great shape, despite the difficult time we’ve been through these past 18 months.
“I’m excited to showcase the finalists to the music community during Midem Digital Edition and to find out who the lucky and deserving winners will be then.”
Midemlab 2021 Finalists:
Music Creation & Education
Amptrack Technologies (Sweden), an Online Music Creation app
Audio Design Desk (USA), an AI-assisted DAW, smart sampler and sound library in one simple app
Enjoy (China), an AI music training partner
HyVibe (France), a solution that turns the world into a speaker
Infinite Album (USA), a copyright-free, AI-powered, custom game soundtracks for livestream gamers
Music Distribution & Discovery
Hidden Bands (Canada), a free music discovery app
Moonai (Spain), an app that uses science-based & personalised sounds to alleviate menstrual pain
Music Traveler (Austria), a platform for musicians to find a place to be creative
Reveel (USA), the Business OS for Content Creators
Rippla (UK), social platform allowing fan communities to connect around their passion for specific artists
Music Marketing & Data/Analytics
ANote Music (Luxembourg), marketplace for investing in music royalties
LAIFE (Germany), AI Music to relieve mental health issues and enhance performances
Rightsholder (USA), a solution that creates insanely simple tools to facilitate synch music licensing
Secret Chord Laboratories (USA), a music forecasting for creators and their teams
Westcott Multimedia (USA), an automated advertising solution that dynamically launches campaigns for catalog music
Live Music Experiences
Anything World (UK), a platform where everyone can create their wildest 3D dreams
Instrument of Things (Germany), a music technology company that uses the Internet of Things to turn electronic musical instruments into virtuoso experience
Live Now (UK), broadcasts exceptional online ticketed concerts to fans at home
Mach1 (USA), unifies spatial and multichannel audio for creators & developers
Ristband (UK), the bridge between real-world concerts and gamers