The corridor is also equipped with next-generation broadband fiber running right down Brambleton Avenue, together with other innovation infrastructure such as the new “Assembly” project on Granby Street, the downtown Norfolk State University and Old Dominion University Innovation Centers, popular downtown co-working facilities, the creative constellation of digital marketing firms and arts organizations lighting up the Neon District and Downtown Norfolk, business accelerators such as 757 Accelerate and RISE (the latter of which is expressly dedicated to resilience products, services and technologies), and the list goes on and on.
In terms of magnetic places and activities that will help us attract and retain the talent needed to exploit our opportunity in resilience, consider these prominent features on the corridor map: the dramatically improving Elizabeth River Trail (which, by the way, includes the “Sentara Loop” that takes visitors down the most beautiful city street in America, Mowbray Arch); and the historic and authentic mixed-use built environment located downtown and in the Neon District, Fort Norfolk area, Chelsea community and the Railroad District.
In short, we are positioned to succeed like the renowned innovation districts in Boston, Chattanooga, Durham and Philadelphia because of the physical, networking and economic assets arrayed in productive density within the Norfolk Innovation Corridor.
Building on these assets, we can rely less on “whale hunting” for business relocations by hawking our relatively cheap real estate and labor, imploring companies to move to Tidewater simply because we need them here. Instead, we now have the opportunity to exploit our competitive advantages and leverage our assets so that entrepreneurs and technically-skilled innovators increasingly perceive that they need to be here.
By fostering this recognition in the marketplace, we will boost our numbers of start-ups and early-stage growth companies — where the vast majority of new jobs are created — as entrepreneurs and innovators come to the Norfolk Innovation Corridor to get what they need.
Although we will always cherish the blessings of our region’s military establishment, port industries and tourist attractions, the Norfolk Innovation Corridor will help diversify our economy by developing another core strength — resilience!
If only because of our existential confrontation with sea level rise, we are uniquely motivated to make resilience a priority to help us cope with life on the seaboard. We should be similarly motivated to answer other resilience-related challenges that plague us and the rest of humanity, whether in cybersecurity, population health, behavioral health, supply chain stability or homeland security.
Once the Norfolk Innovation Corridor becomes the acknowledged epicenter of resilience products, services and technologies in our national economy, we will have both diversified and revitalized our region’s economy.
Charles V. McPhillips served as president of Greater Norfolk Corporation from 2014 to 2020.